While the immediate impact on tourism was unique, the long-term effects remain promising. The global visibility brought by hosting the Olympics could have lingering positive effects.
Brand Tokyo
The Olympics, even under unusual circumstances, kept Tokyo in the global spotlight. The extensive media coverage and the unique aspects of the pandemic-era Games created a distinct narrative that could attract future visitors once travel restrictions ease.
Future Tourism Potential
There is potential for a tourism rebound as the world recovers from the pandemic. The enhanced infrastructure and the global branding of Tokyo as an Olympic host city may attract tourists in the coming years, potentially offsetting some of the short-term losses experienced by local businesses.